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Producing Spots Using Adobe Premiere Pro

Adobe Premiere CC 2015

Producing HD Spots

Jump to producing SD spots

Downloadable Presets for Adobe Premiere and Adobe Media Encoder

MPEG-2 1080i60 35Mbps
(does not support embedded closed captions)

MXF XDCAM EX35 1080i60 35Mbps
(supports embedded closed captions)

1. Getting Started

Open the project in Adobe Premiere. Your sequence will look like this (Sequence > Sequence Settings):

Example of correct sequence settings. Please note the Drop-Frame Timecode

Make sure your markers are set up for center-cut safety. Click on Project > Project Settings > General

Correct settings for Action and Title Safe areas
The Action and Title Safe markets will look like this

2. Edit Your Video

Drag your source clips to the sequence. You may be asked “Change sequence settings to match the clip’s settings?” Choose “Keep existing settings.”

Choose “Keep existing settings” if prompted when adding source clips to the new sequence.

Edit your sequence as needed… Follow these guidelines (your commercial should end with at most a single frame of black).

Example of a timeline with video and stereo audio

Use the Program panel to check for title safe and action safe areas.

Example of video content complying to Action and Title Safe areas

Optional step: you may want to adjust the audio level, setting the peak to -12 dbFS. Choose Sequence > Normalize Master Track, enter “-12” and click on “OK.” Please note that this is NOT the same as adjusting audio levels to meet ITU 1770.BS (CALM Act) requirements, but it will likely bring the audio closer to desired levels. If you have a better way to monitor and adjust audio levels to meet CALM Act requirements, use that method instead.

3. Export

When you are ready to export your sequence, choose File > Export > Media.

3.1. Importing the Export Preset

Download the MPEG-2 1080i (35Mbps) preset. You can import this preset into Premiere by selecting “MPEG2” in the list of formats, then clicking on the preset import icon (shown below). Next, locate the downloaded preset file and import it. You will now be able to use this export preset on all future projects.

Click the preset import icon to save the preset for future projects

3.2. Overall Export Settings

Chose the preset you imported on step 3.1 (“MPEG2 1080i TFF 35MBPS”) from the list of MPEG2 presets.

An example of export settings

3.3. Multiplexer Settings

Your Multiplexer settings should look like this:

An example of multiplexer settings

3.4. Video Settings

Your Video settings should look like this:

An example of video settings

Note: To achieve the best results, choose both “Render at Maximum Depth” and “Use Maximum Render Quality” options.

3.5. Audio Settings

Your Audio settings should look like this:

An example of audio settings

3.6. Checking for Interlacing Issues

Before rendering the output, do a quick comparison between the source and the output. In the two examples below, it is possible to notice the difference between a properly matched export setting (b) versus an output with interlacing issues (c). In this case the issue was probably caused by the source video having a lower field dominance or the output settings not matching the sequence itself. One trick that often resolves interlacing issues is to change the field dominance of the mismatched clip(s) in the sequence: right click on each clip, select “Field Order” and click on “Reverse Field Dominance” — go through the export steps again and check if that did the trick!

Examples of proper field settings and incorrect field settings

3.7. Export

Click on “Export” and wait for the output file to render. The file can now be sent to the broadcaster.


Producing SD Spots

Jump to Producing HD Spots

Downloadable Preset for Adobe Premiere and Adobe Media Encoder

MPEG-2 480i project

1. Getting Started

Open the project in Adobe Premiere. Your sequence will look like this (Sequence > Sequence Settings):

Example of correct sequence settings. Please note the Drop-Frame Timecode

2. Edit Your Video

Drag your source clips to the sequence. You may be asked “Change sequence settings to match the clip’s settings?” Choose “Keep existing settings.”

Choose “Keep existing settings” if prompted when adding source clips to the new sequence.

Edit your sequence as needed… Follow these guidelines (your commercial should end with at most a single frame of black).

Example of a timeline with video and stereo audio

Use the Program panel to check for title safe and action safe areas.

Example of video content complying to Action and Title Safe areas

Optional step: you may want to adjust the audio level, setting the peak to -12 dbFS. Choose Sequence > Normalize Master Track, enter “-12” and click on “OK.” Please note that this is NOT the same as adjusting audio levels to meet ITU 1770.BS (CALM Act) requirements, but it will likely bring the audio closer to desired levels. If you have a better way to monitor and adjust audio levels to meet CALM Act requirements, use that method instead.

3. Export

When you are ready to export your sequence, choose File > Export > Media.

3.1. Importing the Export Preset

Download the MPEG-2 480i (25Mbps) preset. You can import this preset into Premiere by selecting “MPEG2” in the list of formats, then clicking on the preset import icon (shown below). Next, locate the downloaded preset file and import it. You will now be able to use this export preset on all future projects.

Click the preset import icon to save the preset for future projects

3.2. Overall Export Settings

Chose the preset you imported on step 3.1 (“MPEG2 480i TFF 25MBPS”) from the list of MPEG2 presets.

An example of export settings

3.3. Multiplexer Settings

Your Multiplexer settings should look like this:

An example of multiplexer Settings

3.4. Video Settings

Your Video settings should look like this:

An example of video settings

Note: To achieve the best results, choose both “Render at Maximum Depth” and “Use Maximum Render Quality” options.

3.5. Audio Settings

Your Audio settings should look like this:

An example of audio settings

3.6. Checking for Interlacing Issues

Before rendering the output, do a quick comparison between the source and the output. In the two examples below, it is possible to notice the difference between a properly matched export setting (b) versus an output with interlacing issues (c). In this case the issue was probably caused by the source video having a lower field dominance or the output settings not matching the sequence itself. One trick that often resolves interlacing issues is to change the field dominance of the mismatched clip(s) in the sequence: right click on each clip, select “Field Order” and click on “Reverse Field Dominance” — go through the export steps again and check if that did the trick!

Examples of proper field settings and incorrect field settings

3.7. Export

Click on “Export” and wait for the output file to render. The file can now be sent to the broadcaster.